- Investing in Ferrari is investing in sentiment. As long as there’s a kid dreaming of owning one, you’ll make money.
- The trouble is that such dreams are usually crushed in recessions.
- For investment returns, it’s much better for your financial professional to be driving a minivan. If he drives a Ferrari, find somebody else to manage your finances.
For the rational human being, it’s difficult to understand the concept of luxury as the utility of such things is questionable. What’s even more difficult to understand is how investing in luxury can be logical or ever profitable, but this is exactly what investors in Ferrari N.V. (NYSE: RACE) have achieved. More →